Contractor Sales Academy Podcast

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Why We Lie to Ourselves (Accountability)

Why We Lie to Ourselves (Accountability)

In today’s episode, Derek and Steve are going to quickly go over accountability and what it has to do with sales.

It seems that when we promise other people things, we follow through, yet when we promise ourselves things, we can get away with not following through. Why do we lie to ourselves? It’s way easier to lie to ourselves because we can’t cut ourselves off like we could with another individual. You need someone else to hold you accountable because at the end of the day we all lack some amount of personal integrity. Remember, you are who you are when nobody is looking.

Links to resources:

Contractor Sales Academy

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Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Podcast Timestamps

  • 0:00 – Introduction
  • 0:26 – Accountability & Sales: How They Work Together
  • 1:52 – Is Lying To Yourself Different Than Lying To Others?
  • 4:04 – What Happens When You Lie To Yourself
  • 4:20 – Everyone Needs An Accountability Buddy
  • 9:33 – Getting Your Accountability Buddy
September 2nd, 2019|