What is Pain?We're going to dive in to the first step of the Shin-Fu process which is trying to find the customer's pain point. So, what is a pain point. Rather than defining what it is, we wanted to share a few examples below of real customers:"I'm having family come over for Thanksgiving and I need my backyard looking impeccable""I really need my pond to be cleaned ASAP and it needs to be fixed now""I need to get an apartment ready for move in for my tenants within the next week and need it ready"A customer's pain point is a source of displeasure, inconvenience, or something that … [Read more...] about Shin-Fu Series: How To Find Customer Pain Points
___TVE_SHORTCODE_RAW__<p><iframe class="giphy-embed" src="https://giphy.com/embed/Rl9Yqavfj2Ula" width="480" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><p>Put yourself in your customer's shoes. Do you know how many times they just want to hit an "easy" button to get the help they need for the product or service they purchased. Here are <strong>three steps you can take that will give you a leg up over your competitors</strong> when it comes to proving your customers the best … [Read more...] about Create an Easy Button for your Customers
Say Hello to the Contractor Sales AcademyPablo Picasso was sitting in a French cafe when a woman approached and asked him to sketch her something on a napkin.Upon finishing, he signed it, handed her the drawing and said, "that will be $10,000."The woman was shocked and said, "how could it cost that much money when it only took you 5 minutes to create it?""No," Picasso replied. "That piece took me 40 years."This story of Picasso resonates what the Contractor Sales Academy is about. It's what the customer doesn't see you do behind the scenes is what brings the value to your product or … [Read more...] about Who Is In The Contractor Sales Academy?
The sauce you need to take your business to the next level Statistics show only 3% of small businesses generate over $1 million dollars. Have you thought about how those companies do it? It does not happen overnight. Most entrepreneurs spend years working long hours to reach the success they have today. It take years of trial and error to figure out the sauce you need to take your business to the next level. Are you ready to get started on building your money machine? Quick Summary Building a successful business is powerful. You want to find a simple model and make it … [Read more...] about The Money Machine!
Great Stories Sell. In the competitive contracting business, if you want to stand out, you need to be able to tell a great story. Consumers these days are more emotionally connected with the products and services they buy. Let’s take a look at an example of the company Geek Squad, a subsidiary of Best Buy. Founder of Geek Squad, Robert Stephens, started out fixing computers as a way to pay for college. He would ride a bike to customers' homes and resolve any computer related problems they had. Stephens didn’t have a marketing budget at all. So, he turned to YouTube and started making … [Read more...] about Content Marketing: It’s All About Your Story!