“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune." ~ Jim Rohn, Author and Motivational SpeakerDefining Customer PleasurePhoto by Joel Carter from PexelsIn the first step of the Shin-Fu Process we want to ask questions and listen in trying to determine the customer's pleasure. So, what do we mean by pleasure? Simply put, it's the stuff that gets the customer excited about a project. Several years ago, my wife and I decided to remodel our basement and we interviewed several contractors. One … [Read more...] about Shin-Fu Series: How To Get Pleasure Out Of A Customer
What is Pain?We're going to dive in to the first step of the Shin-Fu process which is trying to find the customer's pain point. So, what is a pain point. Rather than defining what it is, we wanted to share a few examples below of real customers:"I'm having family come over for Thanksgiving and I need my backyard looking impeccable""I really need my pond to be cleaned ASAP and it needs to be fixed now""I need to get an apartment ready for move in for my tenants within the next week and need it ready"A customer's pain point is a source of displeasure, inconvenience, or something that … [Read more...] about Shin-Fu Series: How To Find Customer Pain Points
___TVE_SHORTCODE_RAW__<p><iframe class="giphy-embed" src="https://giphy.com/embed/Rl9Yqavfj2Ula" width="480" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><p>Put yourself in your customer's shoes. Do you know how many times they just want to hit an "easy" button to get the help they need for the product or service they purchased. Here are <strong>three steps you can take that will give you a leg up over your competitors</strong> when it comes to proving your customers the best … [Read more...] about Create an Easy Button for your Customers
Say Hello to the Contractor Sales AcademyPablo Picasso was sitting in a French cafe when a woman approached and asked him to sketch her something on a napkin.Upon finishing, he signed it, handed her the drawing and said, "that will be $10,000."The woman was shocked and said, "how could it cost that much money when it only took you 5 minutes to create it?""No," Picasso replied. "That piece took me 40 years."This story of Picasso resonates what the Contractor Sales Academy is about. It's what the customer doesn't see you do behind the scenes is what brings the value to your product or … [Read more...] about Who Is In The Contractor Sales Academy?
Say Goodbye to the Typical Contractor Sales Cycle:As business owners, we are trained to follow processes and sales best practices in order to generate sales and achieve profitability. But, have you ever asked yourself, "what if there was a better way of going through the cycle?" Why follow the traditional sales cycle at all? We are going to dig deeper into the sales cycle and explore some steps to avoid and are problems that are in the way of getting more sales. In essence, this is the wrong sales cycle to follow and here is why. Let's jump in:Step 1. Advertise … [Read more...] about 4 Problems That Are In The Way To Getting More Sales