We All Have Problems Hiring
Hiring and retaining employees for your growing business is the toughest thing you can do. When you own a small business, every employee counts. These trusted workers are the face of your brand and the hands working behind the scene to make your business what it is. How do you hire the right people?
Here are 4 strategies you can use to hire “winners” for your company:
Start from the “winners” on your team: Winners attract winners
This is one of the most powerful tools for recruiting new hires. Your employees (especially your best people) know your company, and so they have a good idea of who might be a good fit for your company. Leverage your employees’ connections to find new candidates. So, you want to ask the right question to your people. What you want to say is, “I want to look for someone is creative, has a monster work ethic and someone you can trust. Who comes to mind?” Provide your best employees incentives to finding talent.
Promote your Brand through Social Media
One of the best ways to recruit candidates is through social media. As a business owner, shoot a video or write a blog that communicates what you look for in new hires. Then publish that video or blog on Facebook, Instagram to a targeted audience where you know the talent exists. Tell a story and create a call to action. This shows future employees that you deeply care about your brand and have a reference point to talk about in an interview or a conversation.
Create a personal connection by making it attractive to work for you: A thriving culture.
To sell someone to work for you, it is important to sell them on your company culture. What makes it attractive to work for you? Here are a few tips for creating a winning culture:
- Show them the money – create a culture of rewards, incentives and industry leading compensation.
- A fun culture – Do something different. Have a bowling night or a beer night out with your team.
- Create accountability and recognition – When you have a high accountability environment, you are telling your employees that you value results and will recognize them for hard work. You can do this by having sales goals they can reach for. In addition, you can reward employees through programs such as employee of the week.
Employee experience is key
If you want to create a great experience for your customers, start with your employees first. Have your employees learn to think like owners. You need to have a vision for them. Employees are seeking purpose and meaning in their work. You need to be marketing 365 days a year and always creating an environment that signals employee experience is job number 1.
Giving up control and hiring someone is hard. Many small business contractors have trust issues and don’t believe in their team and that causes more stress and strain than what needs to happen.
If you’re having issues with hiring, we can help! We can fill you in on a little secret we do to hire. Drop us a line!